The Aperol Spritz Craze Continues

When the temperature rises, there’s nothing quite as refreshing as a fizzy cocktail to cool you down. And leading the charge in the fizz and bubbles category is none other than the beloved Aperol Spritz. This iconic Italian aperitif has skyrocketed in popularity in recent years, and it shows no signs of slowing down in 2024.

With its vibrant orange hue and bittersweet flavor profile, the Aperol Spritz is perfect for sipping on a sunny patio or lounging by the pool. However, this summer, mixologists are taking the classic recipe to new heights, experimenting with variations like the Elderflower Spritz, which swaps Aperol for elderflower liqueur, and the Grapefruit Spritz, which adds a zesty citrus twist to the original.

Martinis have always been a fan favorite, but mixologists believe it is time to shake it up. They are using tequila in Espresso and Dirty Martinis to lend a bold and unexpected twist to these timeless drinks.

With its distinctive flavor profile and versatility, tequila brings a whole new dimension to the martini experience. As patrons seek innovative and exciting cocktails, tequila martinis offer a refreshing departure from tradition while maintaining the sophistication and allure of this classic cocktail genre.

Move over, espresso martinis—there’s a new coffee cocktail in town, and it’s poised to take the summer by storm. “According to Google Trends, interest in the search term “Carajillo” has doubled in the past year, with some early predictions that the two-ingredient Mexican coffee cocktail might be the “it” drink of 2024.” Originating in Spain, the Carajillo is a simple yet sophisticated drink that combines espresso with a splash of liqueur, typically rum or brandy.

In 2024, the Carajillo is making waves on cocktail menus worldwide, thanks to its rich, complex flavor profile and invigorating caffeine kick. Mixologists are getting creative with their interpretations, experimenting with different liqueurs and flavor combinations to create unique twists on this classic cocktail. From the creamy Coconut Carajillo to the spicy Chili Chocolate Carajillo, there’s a variation to suit every palate and preference.

As the weather heats up this summer, so are the cocktails. This season, consumers are adding spice to their favorite fruity concoctions.

Whether it’s a Spicy Paloma or Pineapple Jalapeño Margarita, these drinks balance sweetness with a kick. They’re refreshing and invigorating, making them ideal companions for warm summer evenings.