The restaurant industry saw a significant increase in
delivery and takeout during the COVID-19 lockdown. As lockdown restrictions
were lifted, restaurant owners expected some customers to return in person
while still following safety measures. However, most restaurants were still
getting more delivery orders than ever.
Because of the vast influx of delivery orders, restaurants
have ramped up their takeout, delivery, and online ordering services either
through their system or third-party delivery apps such as DoorDash, UberEats,
GrubHub, and more. Restaurants found that ramping up their delivery services
had mitigated some of their losses from in-person dining during 2020 and 2021.1
According to Toast's study, restaurants in the U.S. saw a
daily sales decline of 80%.2
Although sales have been
increasing again, the trends are different now than in past years. In
2020-2021, "13% of guests reported that they ordered delivery more, while
10% of guests reported that they ordered delivery significantly more now than
pre-COVID times."3
However, with most marketing-related things, restaurants
must make consumers aware of their delivery, takeout, and online ordering
services. Delivery apps like DoorDash and UberEats allow restaurants to pay a
little extra to promote their restaurants on the suggested list or promote
delivery discounts.
How to build an off-premise dining experience
- Create
an online ordering system or start a subscription with a third-party
delivery service like before.
- Create
an online-order specific menu or "online-only" menu items along
with regular menu items
- Make
your online personality similar to your restaurant's contemporary
ambiance. This will help current customers have a sense of familiarity,
and new customers get to know your restaurant.
- Maximize
your restaurant's digital presence through branding online through your
restaurant's website or social media platforms
For some restaurants, paying for third-party delivery apps
or investing in an online ordering system can be costly, especially with current
inflation. Here are some services that will help reduce those costs for your
restaurant:
DeliverB4
- DeliverB4
is a platform that helps restaurants outsource their third-party orders
through DoorDash, UberEats, GrubHub, and more for delivery at a lower
cost while retaining customer data.
- DeliverB4
solves commission fee issues. How? Restaurants can have the self-delivery
option to save on marketplace fees. Then, DeliverB4 connects those
marketplace orders and informs Skipcart of each order to be delivered
from your restaurant to customers.
- Restaurants
can continue to come through third-party delivery apps. DeliverB4 will
capture the orders and connect them to Skipcart for delivery fulfillment.
- With
DeliveryB4, restaurants can save 28% in marketplace fees
and $19,710 in annual savings per location.
OrderB4
- OrderB4
is the first multi-brand ordering platform designed explicitly for Ghost
Kitchens and Virtual Brand management and operations. It is a
customizable, cloud-based system.
- Enables
direct-to-consumer multi-brand ordering in one checkout directly from the
restaurant's website or in-person for takeout and curbside
- OrderB4
has integration with Skipcart and DoorDash, enabling delivery at a
fraction of the cost compared to third-party delivery marketplaces like
GrubHub and UberEats.
- Integrated
marketing tools, brand and ghost kitchen management tools, and tech
stacks help restaurants manage finance reports, order tracking, branding,
and other logistics.
Goliath Consulting Group is a restaurant consultancy
group based in Atlanta, Georgia. For more information on our services, visit
http://www.goliathconsulting.com or email us at
getresults@goliathconsulting.com.
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