Restaurants have been a staple for many couples celebrating
Valentine's Day together. According to researchers, Valentine's Day is the
second busiest holiday for restaurants, with about 25% of Americans dining out.1
Valentine's Day is the best time
to create promotions to help increase your restaurant's profit.
However, many couples have been reported to want to stay in
for Valentine's Day, knowing that restaurants will most likely be crowded. A
2022 poll provided by Morning Consult says that 77% of couples want to spend
time at home for Valentine's Day, and 43% have reported wanting to go out to
dinner.2
Therefore, we have provided you with some promotional ideas,
including delivery and takeout trends to follow for next month to help boost
sales in your restaurant.
Update your
drinks for the holiday
When couples go out for their dinner date, they might want
to relax and enjoy a couple of drinks from the bar with each other. Therefore,
offer Valentine's Day specials for certain beverages, or create a new
Valentine's Day-themed cocktail menu that includes the typical colors and
tastes familiar with the holiday, such as rose water, strawberries, chocolate,
crème-based alcohol, and espresso. There have also been a few restaurants offering
to-go alcohol and alcohol delivery depending on state laws, which can be used
as another advantage.
Promote gift
cards
The National
Restaurant Association
stated that nearly one-third of Americans would like
to receive a restaurant gift card as a Valentine's Day gift, which means that
although they might not be able to go to the restaurant physically on the
holiday, they can still use the gift card for future date nights,
anniversaries, or birthdays.
Events and
experiences
Some couples enjoy learning something new with each other or
doing a fun activity together rather than sitting and eating. Engaging
activities are increasingly popular, and you can choose whether or not you
would like it to be a family-friendly event or limit it to an adult-only event
depending on who your guests are.
Cooking classes, wine-pairing activities,
trivia nights, and creating their meal kit are just a few that will make a fun
and engaging experience for couples and families when they come to your
restaurant. Cooking classes can also be offered virtually for those couples
that prefer to cook in the comfort of their kitchen.
Social media
Social media contests are great ways to increase brand
awareness and sales. Social media is a powerful tool to get the word out about
promotions and events in your restaurant. Popular social media hashtags will
help bring new users to your account to check out your page or website.
Cater to the
singles
Don't leave out the singles! Singles have created their day
to celebrate the relationships they have with close friends instead, like
Galentine's Day, which falls on February 13th. Creating fun activities,
experiences, and promotions around Galentine's Day will boost your sales. Many
are willing to splurge more when they're out with friends.
Let’s Talk
Goliath Consulting Group is a restaurant consultancy group
based in Atlanta, Georgia. To learn more about menu development, digital
training, and restaurant operations, contact us to find out more to help grow
your restaurant: http://www.goliathconsulting.com
or email us at getresults@goliathconsulting.com
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